Call for Applicants for FY2023 “Nadeshiko Brands” and “Next Nadeshiko: Companies Supporting Dual-career and Co-parenting” Starts Today

1. Outline of the Nadeshiko Brand

The Nadeshiko Brand is an initiative that aims to introduce certain TSE-listed companies that are outstanding in terms of encouraging women’s empowerment in the workplace as attractive stocks to investors who place an emphasis on improving corporate value in the mid- and long-term, thereby further encouraging investments in such companies and accelerating the efforts by the companies.

In light of the recent trends emphasizing human capital management, METI and the TSE have been selecting outstanding companies, focusing not only on their efforts to encourage women's empowerment in the workplace, but also on whether companies provide the systems and measures to promote women's empowerment that are linked to management strategies and on whether these initiatives contribute to improving corporate value.

2. Implementation policy in FY2023

Considering it indispensable for the empowerment of women in the workplace to promote support for all employees "to develop their career consistently from recruitment to promotion" and " to manage to strike a balance between empowerment in the workplace and child rearing (i.e. dual-career and co-parenting) ,” in the FY2023 Nadeshiko Brand program, METI and the TSE will improve questionnaire items on “dual-career and co-parenting” , and will select around up to 30 companies for their commitments to advancing such efforts.

In addition, apart from Nadeshiko Brands, METI and the TSE will select around 20 companies for their outstanding efforts related to "support[ing] dual-career and co-parenting" as "Next Nadeshiko: Companies Supporting Dual-career and Co-parenting.”

Companies are eligible to apply for either or both of (1) the Nadeshiko Brand and (2) the Next Nadeshiko: Companies Supporting Dual-career and Co-parenting, whichever they prefer. (Please note that if a company can only be chosen for 1 category, so if it is selected as a Nadeshiko Brand, the company will not be selected as a Next Nadeshiko: Companies Supporting Dual-career and Co-parenting.)

Through this initiative for selecting outstanding companies under the Nadeshiko Brand program and the Next Nadeshiko: Companies Supporting Dual-career and Co-parenting program, METI will aim to attract more investor interest towards such companies’ efforts for women’s empowerment in the workplace, and will encourage these companies to accelerate their efforts.

3. How to apply

For details, visit here.

4. Future schedule

September 27 (Wed.): Start of the call
November 9 (Thur.), 16:00: End of the call
Late March: Announcement of selected companies

Reference

On October 6 (Fri.), from 14:00 to 15:00, METI will hold a briefing on the FY2023 application guidelines, a questionnaire sheet for the Survey on Enterprises Encouraging Women's Empowerment in the Workplace, the selection criteria, and the evaluation process regarding the selection of the Nadeshiko Brand. Please access the briefing here when the time comes. A video clip of the briefing will be published on the METI website at a later date.

Division in Charge

Economic and Social Policy Office, Economic and Industrial Policy Bureau